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Browse finished designs by loan focus or by who you are.
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Featured on the shelfTidewater: an airy design that walks first-time buyers to apply.Open Tidewater
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What's included
Every design ships with the working parts a mortgage site needs.
Lead engine
Found & fast
What's in the boxSee every feature, then pick the plan that has the parts you need.All features
Department
AI Engine
An AI that answers calls, chats, texts and DMs, then books a licensed LO.
Channels
One brain, every channelTrained on your own information. Never quotes rates. Always hands off to you.Explore the AI Engine
Department
Learn
Guides, comparisons and answers before you buy.
AEO
Many borrower questions are now answered right on the results page or by a voice assistant. AEO shapes your pages so the answer that gets lifted is yours, with your name attached.
From $89/mo Included in every plan
Definition
Answer engine optimization is structuring content so search features and assistants can extract a direct answer: a question-shaped heading, a 40 to 60 word answer straight after it, then detail. It targets featured snippets, People Also Ask boxes and voice answers.
SEO earns a ranking for a page; AEO earns the extracted answer within the results. The same page can do both, but AEO adds a specific structure: question headings, direct first sentences, lists and tables that can be lifted cleanly.
Put the direct answer in the first one or two sentences under each question-shaped heading, in plain language, then expand with detail, examples and caveats.
FAQPage for visible question-and-answer blocks, HowTo for step-by-step processes, BreadcrumbList for context and speakable markup on the sections best suited to voice.
Before
"At our company we pride ourselves on delivering an exceptional experience. Many of our clients ask us about down payments, and the truth is it depends on a lot of factors that we would be happy to discuss with you..."
After
How much do I need for a down payment? Many buyers need less than 20%. FHA loans allow as little as 3.5% down for qualifying borrowers, some conventional programs 3%, and eligible VA borrowers can often put nothing down. Closing costs are separate. Your loan officer confirms what applies to you.
| Answer engine optimization | DIY builder | Typical agency | Mortgage Website Shop |
|---|---|---|---|
| Question-shaped headings | Rare | Sometimes | Every page |
| 8–12 page-specific FAQs | Rare | Sometimes | Every significant page |
| FAQPage and HowTo schema | Plugin | Varies | Generated from content |
| Comparison tables | Rare | Sometimes | Built into designs |
General comparison based on how these options typically work; individual builders and agencies vary. See our dated, sourced comparisons.
Program pages, local signals, clean structure and fresh content so borrowers find you in Google.
llms.txt, consistent entities and plainly stated, sourced facts that AI assistants can quote accurately.
Static pages on a global CDN, tiny images and no plugin bloat; built to score 90+ on PageSpeed.
Organization, loan officer, Service, FAQPage, HowTo and more, generated from your data on every page.
Help desk
A featured snippet is an extracted answer shown above or within the normal results, with a link to the source page. Pages with clear, direct answers under question headings are better candidates.
Voice assistants read short, direct answers. The same answer-first structure helps, and speakable markup flags the best passages.
Not if they are page-specific. A VA page answers VA questions; a pricing page answers pricing questions. Copy-pasted FAQs help nobody.
Sometimes a quick answer satisfies a searcher. But being the named source builds recognition, and complex questions still lead to the full page and your calculators.
About 40 to 60 words for the lift-able answer, then as much detail as the topic needs underneath.
Yes. FAQPage schema is generated from the visible questions and answers on each page, so they never drift.
Mortgage answers must be careful: no rate promises, clear caveats and sourced numbers. That caution also makes answers more trustworthy to readers and engines.
This page uses it: question headings, direct answers, a definition block and a comparison table.
Every design in the shop ships with this foundation. You bring your name and market; we bring the plumbing.
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