What's in the box
Mortgage website features, unpacked.
Open the box: every design ships with the working parts a loan officer site needs, plus the plumbing that makes it fast, findable and quotable. Here is each part, what it does and which plan includes it.
In every site
Included in every plan
Mortgage calculators
A mortgage calculator estimates a monthly payment or borrowing limit from inputs such as price, down payment, rate, term, taxes and insurance.
OpenIncluded in every plan
Loan program pages
A loan program page explains one mortgage type (for example FHA or VA): who it is for, typical requirements, pros, trade-offs and the steps to apply.
OpenIncluded in every plan
Online application
The Uniform Residential Loan Application, often called the 1003, is the standard form lenders use to collect a borrower's loan, property, income, asset and declaration details.
OpenShowroom and Flagship include several
Lead funnels
A mortgage lead funnel is a focused landing page plus a short quiz for one loan program or audience.
OpenIncluded in Showroom and Flagship
CRM & follow-up
Lead follow-up is the sequence of calls, texts and emails after someone asks about a mortgage.
OpenIncluded in Showroom and Flagship
Reviews engine
A reviews engine automates review requests after a loan closes, directs borrowers to the review sites you choose (such as your Google Business Profile), and displays approved reviews on your website with the borrower's permission..
OpenShowroom and Flagship include monthly posts
Blog & SEO content
SEO content is writing designed to answer the questions people search for, structured so search engines and AI assistants can understand and quote it.
OpenIncluded in every plan
Compliance block
Mortgage advertising compliance is the set of federal and state rules that govern what a lender or loan officer must and must not say in ads, including websites: identification such as NMLS IDs, fair-lending statements, and the disclosures required when specific terms like rates or payments are advertised..
OpenThe core promise
Lead-generating, very fast, built for SEO, AEO and GEO.
Mortgage SEO
Program pages, local signals, clean structure and fresh content so borrowers find you in Google.
Answer engine optimization
Answer-first sections, FAQ blocks and speakable structure so snippets and voice assistants pick your answer.
AI search visibility (GEO)
llms.txt, consistent entities and plainly stated, sourced facts that AI assistants can quote accurately.
Very fast websites
Static pages on a global CDN, tiny images and no plugin bloat; built to score 90+ on PageSpeed.
Schema markup
Organization, loan officer, Service, FAQPage, HowTo and more, generated from your data on every page.
Second product line
The AI Engine plugs into any plan
An AI receptionist and AI replies on website chat, SMS, Facebook Messenger, Instagram DMs and TikTok messages (where the account's messaging access allows), all trained on your information and handing off to you. From $69/mo per channel.
Explore the AI EngineHelp desk
Feature questions
01What features does a mortgage website need?
At minimum: clear loan-program pages, a payment calculator, an obvious way to apply or book a call, your NMLS and licensing details, an Equal Housing Opportunity statement, fast mobile pages and a privacy policy. Lead funnels, follow-up and reviews turn that into a lead engine.
02Which features are in every plan?
Every plan includes your design, written pages, 5 calculators, 8 loan-program pages to choose from, an application path, the compliance block, hosting, updates, full schema, sitemaps, llms.txt and speed work.
03Which features depend on the plan?
Funnels (1, 4 or 8), the CRM and reviews engine (included from Showroom), monthly blog posts and the number of LO profile pages.
04Is the AI Engine a feature of the website?
It is a separate product line that plugs into your site and CRM: an AI receptionist plus AI replies on website chat, SMS and social DMs. It can be added to any plan.
05Can I use my own CRM instead?
Yes. Forms can send to a CRM you already use if it accepts a webhook or email, though our follow-up sequences then live in your system.
06Do features slow the site down?
No heavy plugins are involved. Calculators and forms are lightweight, and anything optional loads only when needed. We build every design to score 90+ on PageSpeed.
07Do I need all of these features?
No. Start with the essentials and add funnels, content or the AI Engine when you are ready. Plans are month to month.
08Where can I see the features working?
On the six live sample sites, and on each feature page here, where the calculators and application demo are live.
All of it, done for you.
Pick a design, pick a plan, and every part here arrives set up and branded.
