Showroom and Flagship include several
Mortgage lead funnels for every loan program.
A funnel is a focused path for one kind of borrower: an FHA first-timer from an Instagram post, a refinance shopper from a Google ad. One page, one question set, one next step.
Definition
What is a mortgage lead funnel?
A mortgage lead funnel is a focused landing page plus a short quiz for one loan program or audience. It removes navigation and distractions, asks three to six easy questions, and ends with an instant follow-up and a booked call.
One program, one page
No menus, no detours: just the reasons, the proof and the quiz.
Short quizzes
Three to six tap-to-answer questions qualify without feeling like paperwork.
Instant follow-up
The CRM texts and emails within seconds, with consent.
Ad-ready tracking
UTM and click IDs travel with every lead, so you know which ad paid off.
Where funnel visitors go
Source: Illustrative example, not a client result or benchmark
Show the data table
| Stage | Count | Of first stage |
|---|---|---|
| Ad clicks | 1,000 | 100% |
| Landing page views | 920 | 92% |
| Started the quiz | 310 | 31% |
| Finished the quiz | 140 | 14% |
| Booked a call | 38 | 4% |
Quiz preview (demo)
What are you hoping to do?
When would you like to move?
Three to six questions like these, then contact details with consent.
Set-up
How lead funnels get set up
-
01
Pick programs
Which borrowers do you want more of?
-
02
We build
Landing page, quiz, thank-you page.
-
03
Connect follow-up
Texts and emails in your voice.
-
04
Launch and watch
Source tracking in the CRM.
What you get
- Funnels for FHA, VA, refinance, DSCR, reverse and more
- Mobile-first and fast
- Consent wording on every form
- UTM, gclid and fbclid captured
What it does not do
- We do not run your ads (ads management is not included)
- Results depend on traffic and offer
- Ad platform approvals are your account's responsibility
Which plans include lead funnels?
MWS-SHELF
Shelf · $89/mo
1 funnel
MWS-SHOWROOM
Showroom · $169/mo
4 funnels
MWS-FLAGSHIP
Flagship · $289/mo
8 funnels
Full details on the pricing page.
Works well with
CRM & follow-up
Mortgage CRM follow-up included with your site: a simple pipeline, instant texts and emails, reminders and a s…
Loan program pages
Eight loan program pages written for your market: conventional, FHA, VA, USDA, jumbo, DSCR, HELOC and reverse.…
Reviews engine
A loan officer reviews engine: request reviews after closing, send happy borrowers to your profiles and showca…
Help desk
Lead funnels: questions and answers
01What is the difference between a website and a funnel?
A website helps visitors explore; a funnel helps one type of visitor take one action. Most loan officers need both: the site for referrals and research, funnels for ads and social posts.
02How many funnels do I get?
Shelf includes one, Showroom four and Flagship eight. Extra funnels are a monthly add-on.
03Do you run the ads too?
No. We build ad-ready funnels with tracking, and many clients run ads themselves or with an agency.
04How fast does follow-up happen?
The CRM sends the first text and email within moments of a submission, provided the lead gave consent. Speed matters, so it is automatic.
05Are funnel leads exclusive to me?
Yes. Leads from your funnels go only to you. We never resell or share them.
06Can funnels work with Facebook and Google ads?
Yes. They capture UTM parameters and click IDs (gclid, fbclid, msclkid) so you can see which campaign produced each lead.
07What does a funnel quiz ask?
Simple things: what you want to do, rough price range, timeline, whether you have a realtor, and how to reach you.
08Can I see a funnel?
The sample sites show program pages and application flows; on your onboarding call we walk through a funnel built for your programs.
Lead funnels, done for you.
Pick a design and plan; lead funnels come set up and branded on launch day.
