Forge
A confident dark design built to turn rate-watchers into refinance applications.
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Featured on the shelfTidewater: an airy design that walks first-time buyers to apply.Open Tidewater
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What's included
Every design ships with the working parts a mortgage site needs.
Lead engine
Found & fast
What's in the boxSee every feature, then pick the plan that has the parts you need.All features
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AI Engine
An AI that answers calls, chats, texts and DMs, then books a licensed LO.
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One brain, every channelTrained on your own information. Never quotes rates. Always hands off to you.Explore the AI Engine
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Guides, comparisons and answers before you buy.
MWS-D01 · Editorial & airy
An airy, magazine-style site that walks first-time buyers from 'can I?' to 'apply'.
Pairs with Shelf: $89/mo Swap free before launch


Big photography, generous white space and a step-by-step 'first home roadmap' make Tidewater the gentlest on-ramp in the shop. Built for LOs who spend their days explaining FHA, down payment help and closing costs.
Display type: Bricolage Grotesque. Corners: 22px. Your brand colours replace these, checked for contrast.
Saltmarsh Home Loans is fictional. NMLS numbers are placeholders.
Make it yours
Sample photography is replaced with yours, or with licensed photos that fit your market.
We map your brand colours onto the design and re-check every button and text pair for contrast.
Writers rewrite every page for your market, your programs and your voice. Tidewater's structure stays; the sample copy goes.
Your NMLS ID, company NMLS, state licence lines and Equal Housing Opportunity statement, placed where your compliance team wants them.
Keep FHA & first-time buyers and Purchase up front and add any of the other loan-program pages you offer.
Your application portal link, booking calendar, review profiles and CRM, wired into every call to action.
Pick a plan
Most Tidewater buyers choose Shelf. Here is what a first month looks like.
Compare all plansORDER PREVIEW · MWS-D01
First month$538
Configure TidewaterThen $89/mo, or $908/yr (15% off). Month to month.
A confident dark design built to turn rate-watchers into refinance applications.
A steady, classic design for LOs who serve veterans, service members and military families.
A calm, large-type design for reverse mortgage specialists and the families they advise.
Help desk
Tidewater is built for first-time buyer specialists, fha and down-payment-assistance heavy pipelines, realtor co-marketing. Big photography, generous white space and a step-by-step 'first home roadmap' make Tidewater the gentlest on-ramp in the shop. Built for LOs who spend their days explaining FHA, down payment help and closing costs.
Its signature pieces are first-home roadmap section, fha vs conventional explainer, down payment calculator up top. The editorial & airy look sets the mood; your colours, photos and copy make it yours.
A typical Tidewater site includes Home, About me, First-time buyers, FHA loans, Conventional loans, USDA loans, Calculators, Apply, Reviews, Blog, Contact. You can add or remove loan-program pages to match the programs you actually offer.
Yes. Tidewater leads with fha & first-time buyers and purchase, but every design includes the full set of 8 loan-program pages to choose from, so it can carry a broader mix.
Most Tidewater sites run on the Shelf plan ($89/mo plus a $449 launch fee). One LO, one beautiful site, live fast. Any plan works with any design.
Shelf sites typically launch 7 business days after we receive your onboarding details and brand files. A rush option brings that to 3 business days.
No. Saltmarsh Home Loans is a fictional lender we invented to show the Tidewater design working. Its people, NMLS number and reviews are placeholders; your site shows your real details.
Before launch you can swap to any other catalogue design at no charge. After launch a design change is a new build, quoted up front.
Choose a plan, tell us about your business, and we will have your Tidewater site ready for review within days.
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